Twinnie Cookie / Nur Ayunni Roslan and Nur Ayuni Mohamad Kassim

• Main Authors: Roslan, Nur Ayunni, Mohamad Kassim, Nur Ayuni
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/85404/1/85404.pdf; https://ir.uitm.edu.my/id/eprint/85404/

The executive summary provides an overview of the ENT social media portfolio's venture into selling Kuih Raya, a traditional Malaysian festive snack, through FB platform. It highlights the key strategies, mission & vission, and outcomes of this initiative. The portfolio aims to leverage soc...