Twinnie Cookie / Nur Ayunni Roslan and Nur Ayuni Mohamad Kassim
The executive summary provides an overview of the ENT social media portfolio's venture into selling Kuih Raya, a traditional Malaysian festive snack, through FB platform. It highlights the key strategies, mission & vission, and outcomes of this initiative. The portfolio aims to leverage soc...
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| Main Authors: | , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/85404/1/85404.pdf https://ir.uitm.edu.my/id/eprint/85404/ |
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| Summary: | The executive summary provides an overview of the ENT social media portfolio's venture into selling Kuih Raya, a traditional Malaysian festive snack, through FB platform. It highlights the key strategies, mission & vission, and outcomes of this initiative. The portfolio aims to leverage social media platforms to showcase and market a wide variety of Kuih Raya, targeting a diverse audience and capitalizing on the growing demand for traditional festive treats. The target audience for the Kuih Raya includes individuals of all ages, particularly those who celebrate Hari Raya Aidilfitri, a significant Muslim festival in Malaysia. The primary objective of the ENT social media portfolio selling Kuih Raya is to establish a strong online presence and generate sales by offering a convenient platform for customers to purchase and indulge in delicious Malaysian cookies during the festive season. The social media portfolio will be integrated with an e-commerce platform, enabling seamless online ordering and secure payment processing. User-friendly features such as browsing categories, customer reviews, and personalized recommendations will enhance the shopping experience. The ENT social media portfolio selling Kuih Raya presents an exciting opportunity to tap into the demand for traditional Malaysian cookies during the festive season. By effectively utilizing social media platforms, engaging content, targeted marketing strategies, and e-commerce integration, the portfolio aims to establish a strong brand presence, generate sales, and delight customers with delicious Kuih Raya offerings. |
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