Tourism analytics: analysing visitor arrival data for tourism industry in Sarawak / Miko Chang May Lee and Clifford Kueh Wei Chyi

• Main Authors: May Lee, Miko Chang, Kueh Wei Chyi, Clifford
• Format: Article
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General); Industry
• Online Access: https://ir.uitm.edu.my/id/eprint/85333/1/85333.pdf; https://ir.uitm.edu.my/id/eprint/85333/

Tourism is identified as one of the six key economic sectors in the Sarawak post-COVID-19 development strategy with an expected higher GDP contribution of 11% by 2030. Visitor arrival datasets have been commonly used to measure the performance of the tourism industry but their significance to the Sa...