The effectiveness of using catalogue as a marketing distribution channel / Zarina Mokhtar
This study was conducted to find out the effectiveness of using catalog as a distribution marketing channel. Catalog is one of the four major forms of direct marketing. Catalog marketing involves selling through catalog mailed or made available in stores. Through this study, we are able to determ...
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| Format: | Student Project |
| Language: | English |
| Published: |
2002
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| Online Access: | https://ir.uitm.edu.my/id/eprint/70102/1/70102.pdf https://ir.uitm.edu.my/id/eprint/70102/ |
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