Sabah Credit Corporation : attractive marketing approach in sustaining customer loyalty to its executive loan facility / Carl George

• Main Author: George, Carl
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Direct marketing. Multilevel marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/85123/1/85123.pdf; https://ir.uitm.edu.my/id/eprint/85123/

Customer loyalty is one of the important fundamentals behind organization's successful story. Amid the financial market getting tougher and much more competitive, financial institutions and banks are vying for customers and more importantly to sustain loyalty towards their product and brand. Th...