Case study: Mokti’s Ice Cream / Nur Amirah Ismail … [et al.]

• Main Authors: Ismail, Nur Amirah, Mohammad, Nurul Izzatie, Ismail, Nur Alesya, Binti Awang Kechil, Siti Munirah, Baharin, Anis Sofiya
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84918/1/84918.pdf; https://ir.uitm.edu.my/id/eprint/84918/

Mokti's business was studied in this case study to analyze the company's business, which included organization structure, product and services, business, marketing and operation strategy, and financial achievement. In addition, this case study focuses on the business model canvas, which in...