Online shopping : demographic factor relevancy on product preferences of IPTA students at Kota Kinabalu Sabah / Zurimah Jasman

Internet is a big media around the world. The users of internet become increasing recent years and it influence consumer to aware about the technology such as online shopping (OS). In addition, there some factor that influence consumer to do OS which is demographic factor and other factor like trust...

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Bibliographic Details
Main Author: Jasman, Zurimah
Format: Student Project
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/84908/1/84908.pdf
https://ir.uitm.edu.my/id/eprint/84908/
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