Case study: company analysis Muiz Hot Chicken Sdn Bhd / Emylia Nur Affifah Norazri … [et al.]

• Main Authors: Norazri, Emylia Nur Affifah, Mohamad Hashim, Farah Izzati, Mokhtar, Julia Bahirah, Mohammad, Nurfarah Haneem, Mohammad, Nur Shuhada, Nurdi, Nurul Izzaty
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84779/1/84779.pdf; https://ir.uitm.edu.my/id/eprint/84779/

This case study analyzes Muiz Hot Chicken Sdn Bhd, a fried chicken brand founded by Muhamad Muizzuddin bin Remle in 2015. The purpose of this study is to examine the existing business model and identify issues and weaknesses in the product. The key challenges faced by Muiz Hot Chicken include undercooked and greasy chicken, as well as exposure to pollution due to its roadside stall location. These issues have led to customer complaints, which can potentially impact sales, revenue, and the company’s reputation. To address these challenges, we propose the establishment of a new company that aims to offer better-prepared fried chicken, capitalizing on the existing customer base while appealing to potential consumers seeking a unique taste experience. This solution seeks to improve the quality of the product, thereby mitigating customer dissatisfaction and enhancing the company’s reputation. By implementing these proposed solutions, the new company can differentiate itself in the market and attract customers who are looking for superior fried chicken options. This executive summary provides a high-level overview of the case study, outlining the challenges faced by Muiz Hot Chicken and the recommended solutions to improve the product and overall business performance.