Case study: company analysis Muiz Hot Chicken Sdn Bhd / Emylia Nur Affifah Norazri … [et al.]

• Main Authors: Norazri, Emylia Nur Affifah, Mohamad Hashim, Farah Izzati, Mokhtar, Julia Bahirah, Mohammad, Nurfarah Haneem, Mohammad, Nur Shuhada, Nurdi, Nurul Izzaty
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84779/1/84779.pdf; https://ir.uitm.edu.my/id/eprint/84779/

This case study analyzes Muiz Hot Chicken Sdn Bhd, a fried chicken brand founded by Muhamad Muizzuddin bin Remle in 2015. The purpose of this study is to examine the existing business model and identify issues and weaknesses in the product. The key challenges faced by Muiz Hot Chicken include underc...