A study on the effectiveness of MCIS Zurich Insurance Berhad customer service rendered to their existing policyholders in Kuching market / Hakasah Daud
Providing an efficiency of customer service in insurance company considered as one of the prime ways to build long-term loyalty and to attract new customers. Besides that it is one way for customers to differentiate a company and its products from their competitors. This research is to determine the...
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| Format: | Student Project |
| Language: | English |
| Published: |
2003
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84758/1/84758.pdf https://ir.uitm.edu.my/id/eprint/84758/ |
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