A study on the customer satisfaction toward agent services at MCIS Zurich Melaka Branch / Nor Asmarina Abu Bakar

• Main Author: Abu Bakar, Nor Asmarina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Consumer satisfaction; Customer services. Customer relations; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/28671/1/PPb_NOR%20ASMARINA%20ABU%20BAKAR%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28671/

Insurance agent is a person who is responsible for responding to customer inquiries and making sure that any problems they are experiencing are resolved. They are work on behalf customer and must make sure that all needs and customer’s desire are fulfilled and satisfied. Customer satisfaction is imp...