Creating customer preferences for online marketplace promotional strategy: a survey of youth in Malaysia during the COVID-19 pandemic / Rahmandika Adipradana … [et al.]
Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marke...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/82876/1/82876.pdf https://ir.uitm.edu.my/id/eprint/82876/ |
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