Impact of food quality influencing the behavioral intention on customer satisfaction: food outlet owner vs customer/ Soffian Mohd Ibrahim

• Main Author: Mohd Ibrahim, Soffian
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/82473/1/82473.pdf; https://ir.uitm.edu.my/id/eprint/82473/

Food quality is the quality characteristics of food that is acceptable to consumers. This includes external factors as appearance (size, shape, colour, gloss, and consistency), texture, and flavour; factors such as federal grade standards (e.g. of eggs) and internal (chemical, physical, microbial),...