CTM335 : Arts product management and marketing / College of Creative Arts
This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to com...
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| Language: | English |
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82449/1/82449.pdf https://ir.uitm.edu.my/id/eprint/82449/ https://aims.uitm.edu.my/ |
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my.uitm.ir.824492023-08-17T06:23:09Z https://ir.uitm.edu.my/id/eprint/82449/ CTM335 : Arts product management and marketing / College of Creative Arts UiTM, College of Creative Arts Indexes (General) Curriculum This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to compare and evaluate marketing practices by arts activists and organisations. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/82449/1/82449.pdf CTM335 : Arts product management and marketing / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/ |
| institution |
Universiti Teknologi Mara |
| building |
Tun Abdul Razak Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknologi Mara |
| content_source |
UiTM Institutional Repository |
| url_provider |
http://ir.uitm.edu.my/ |
| language |
English |
| topic |
Indexes (General) Curriculum |
| spellingShingle |
Indexes (General) Curriculum UiTM, College of Creative Arts CTM335 : Arts product management and marketing / College of Creative Arts |
| description |
This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to compare and evaluate marketing practices by arts activists and organisations. |
| format |
Teaching Resource |
| author |
UiTM, College of Creative Arts |
| author_facet |
UiTM, College of Creative Arts |
| author_sort |
UiTM, College of Creative Arts |
| title |
CTM335 : Arts product management and marketing / College of Creative Arts |
| title_short |
CTM335 : Arts product management and marketing / College of Creative Arts |
| title_full |
CTM335 : Arts product management and marketing / College of Creative Arts |
| title_fullStr |
CTM335 : Arts product management and marketing / College of Creative Arts |
| title_full_unstemmed |
CTM335 : Arts product management and marketing / College of Creative Arts |
| title_sort |
ctm335 : arts product management and marketing / college of creative arts |
| publisher |
Universiti Teknologi MARA (UiTM) |
| url |
https://ir.uitm.edu.my/id/eprint/82449/1/82449.pdf https://ir.uitm.edu.my/id/eprint/82449/ https://aims.uitm.edu.my/ |
| _version_ |
1775626448663478272 |
| score |
13.160551 |