CTM335 : Arts product management and marketing / College of Creative Arts
This course will introduce the students to basic principles of marketing and the application of the principles towards marketing of the arts. Discussions will focus on appropriate strategies, practices and marketing plans in enhancing the marketability of art products. Students are encouraged to com...
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
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| Online Access: | https://ir.uitm.edu.my/id/eprint/82449/1/82449.pdf https://ir.uitm.edu.my/id/eprint/82449/ https://aims.uitm.edu.my/ |
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