Student’s satisfaction towards services provided by Swinburne University/ Nurul Fitrianna Roslan

• Main Author: Roslan, Nurul Fitrianna
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General); Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/82367/1/82367.pdf; https://ir.uitm.edu.my/id/eprint/82367/

The purpose ofthis research is to study about student satisfaction towards services provided by Swinburne University. To measure the service quality provided by Swinburne University, SERVQUAL dimensions by Parasuraman, Zeithaml and Berry (1990) was adopted. This research will determine the relationship between service quality dimensions and student satisfaction. Besides that, the relationship between student satisfaction and university reputation (image) will also be analysed. The respondents of this research are students from Swinburne University. This research will be using frequency statistics, descriptive analysis, reliability analysis, multiple regression analysis and Pearson’s correlation analysis in answering the objectives of the research. The data was analyzed by using SPSS.