Public relations excellence in crisis communication management: a case study in Tenaga Nasional Berhad / Saidathul Nizah Mat Tazin

• Main Author: Mat Tazin, Saidathul Nizah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Corporate organization. Corporate governance; Public relations. Industrial publicity.; HX Socialism. Communism. Anarchism
• Online Access: https://ir.uitm.edu.my/id/eprint/82222/1/82222.pdf; https://ir.uitm.edu.my/id/eprint/82222/

Contributions by government-linked companies (GLCs) to national development once threatened by multiple types of crises, which have the probability of tarnishing reputation and stakeholders' trust. This study aims to investigate the significance of public relations excellence in managing crisis...