The effectiveness of merchandise selection towards sales in home furnishing department at Giant Cash & Carry / Hamizah Hamidi

• Main Author: Hamidi, Hamizah
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Merchandising
• Online Access: https://ir.uitm.edu.my/id/eprint/81915/2/81915.PDF; https://ir.uitm.edu.my/id/eprint/81915/

Merchandise selection is a very important task for buyer to select it's merchandise which is based on the customer needs and wants as well as the customer demand towards that product. For retailers like Giant Cash & Carry, they need to have a wide range of merchandise because Giant have several target market. Besides that they also have to provide more facilities to their customers such as free parking, ATM services, post office, pharmacy and others . The important things that Giant need to considered when selecting the merchandise are quality, material, sizes, designs and colors . For Home Furnishing department these factor are most importance because different customer have different taste . Next, display is the most important factor that Giant should take into consideration because through display, we can attract customer awareness to buy the product offered. Currently, the merchandise offered at Home Furnishing department can satisfied the customer because we offered a variety of merchandise, designs, sizes, colors and quality. From the findings, for overall customer are satisfied with the product offered but we need to improve more on the display in order to attract new and existing customers.