The factors of non-Muslim consumers selection towards bank: a case study of Bank Islam Malaysia Berhad / Zuhaila Haji Rubani

• Main Author: Rubani, Zuhaila
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/81771/1/81771.pdf; https://ir.uitm.edu.my/id/eprint/81771/

The Islamic banking system in Malaysia started in 1983 when the first Islamic bank, Bank Islam Malaysia Berhad commenced its operations. Islamic banking products are available at two full pledged Islamic banks and at all commercial and merchant banks in Malaysia. The conventional banking industry is...