The impact of e-Wom on customer purchasing decision among UiTM Samarahan degree students / Ahmad Fikri Roslan
The purpose of the study is to identify what are the factors of electronic word of mouth (e-WOM) impacting the customer purchase decision among UiTM Samarahan students. The determinants or factor of e-WOM among degree student of UiTM Samarahan were discussed in this research and also about online op...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81767/1/81767.pdf https://ir.uitm.edu.my/id/eprint/81767/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|