A study of consumer's perception regarding the impact of television advertisements / Adzreena Omar & Ricky Rumainor Terban

• Main Authors: Omar, Adzreena, Terban, Ricky Rumainor
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Television advertising; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/81766/1/81766.pdf; https://ir.uitm.edu.my/id/eprint/81766/

A study of consumer’s perception regarding the impact of television advertisement is to ensure that the consumer know either they are really affected by the television advertisement. The research that has been conducted by us is to ensure that which type of people will easily get influenced by the television advertisement. As we can see now the consumer is easily get influenced especially the youth because they believe that all that has been advertised by the television can be trusted and they feel that they are having a good believe toward the advertisement. The relationship between the consumer perceptions with demographic factor is significance especially between the education level and health. This is clearly can be seen that the educate people will know about a real advertisement and cares about their health. Besides that, our research will determine the factors that might influence consumer perception toward the exaggerate advertisement. For the first finding it is clearly seen that the youth is the one who very influence toward the advertisement. As for the second finding it is to see the relationship between the consumer perceptions with demographic factor. So for the second finding it shows that gender is the factor that shows the relationship with demographic factors. The second finding is to develop and select the most recommendation that will improve the quality or add value in advertising. This is because by this objective we know what the mean that has been shown is and youth has a highest mean. Our research is based on the finding on the three objective and a recommendations by the respondent also important..