The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff

• 主要な著者: Jaafar, Zuratulraha, Mohamad Ibrahim, Hairunnisa, Ahmad Shariff, Siti Nor Fadillah
• フォーマット: Book Section
• 言語: English
• 出版事項: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• 主題: Consumer satisfaction
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/81678/1/81678.pdf; https://ir.uitm.edu.my/id/eprint/81678/; https://www.mic3st.com/

Retaining present customers and ensuring repeat trips and purchases is critical for any food service operator. Drawing on the recent trend and taking the case of teahouses, this study explores the teahouse customers’ satisfaction and revisits intention by analyzing age and gender as moderator factor...