The effect of age and gender as moderators towards the relationship between customer satisfaction and revisit intention: a study on tea house setting / Zuratulraha Jaafar, Hairunnisa Mohamad Ibrahim and Siti Nor Fadillah Ahmad Shariff

• Main Authors: Jaafar, Zuratulraha, Mohamad Ibrahim, Hairunnisa, Ahmad Shariff, Siti Nor Fadillah
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/81678/1/81678.pdf; https://ir.uitm.edu.my/id/eprint/81678/; https://www.mic3st.com/

Retaining present customers and ensuring repeat trips and purchases is critical for any food service operator. Drawing on the recent trend and taking the case of teahouses, this study explores the teahouse customers’ satisfaction and revisits intention by analyzing age and gender as moderator factor...