Public perception towards service quality between Malaysia Airlines and Air Asia / Nor Afifa Yusop & Zarith Eleena Za'aba

• Main Authors: Yusop, Nor Afifa, Za'aba, Zarith Eleena
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Air transportation. Airlines; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/81658/1/81658.pdf; https://ir.uitm.edu.my/id/eprint/81658/

This chapter focuses the background of the study which is on the public perception towards service quality between the Malaysia Airlines and Airasia. It also emphasize on the definition of the public perception and the importance of the service quality in influencing the public perception. Section 1...