Social media use and value creation in the digital landscape: a dynamic capabilities perspective / Sharifah Ramiezah binti Wan Za'aba
The way enterprises and customers engage and exchange value has changed as a result of digitalization. While increased digitalization provides benefits for businesses, it also poses substantial obstacles. Managers encounter complicated and fast changing markets, but lack the specialised knowledge re...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/65163/1/65163.pdf https://ir.uitm.edu.my/id/eprint/65163/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|