The acceptance of non-muslim consumers of halal products: a study case in Urban Transformation Centre (UTC) Johor Bahru / Nurul Sakinah Rahamat

The aims and purpose of this study is to determine the factor that likely influences non-Muslims' understanding of Halal principles in an Urban Transformation Centre (UTC) Johor Galleria at Kota Raya Johor Baharu. The primary focus on this research is non-Muslims' consumers. The researcher...

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Bibliographic Details
Main Author: Rahamat, Nurul Sakinah
Format: Student Project
Language:English
Published: 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/80777/1/80777.pdf
https://ir.uitm.edu.my/id/eprint/80777/
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