Consumers perception on local personal care products: a case of Anita Fragrance / Alexius Bungalun
Consumers' perception towards a product is very crucial in today's businesses. Positive perception can lead to the customers' loyalty and ensure the success and sustainability of the business as a whole. Thus, researcher has conducted a study by taking the sample population from custo...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/80411/1/80411.pdf https://ir.uitm.edu.my/id/eprint/80411/ |
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