Factors affecting cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2 / Ivy Diana Joe

• Main Author: Joe, Ivy Diana
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/78298/1/78298.pdf; https://ir.uitm.edu.my/id/eprint/78298/

This study attempts to study the factors affect cosmetics buying behaviour among Faculty of Administrative Science and Policy Studies students in UiTM Sarawak Kampus Samarahan 2. This research consists of seven factors (product quality, features and design of cosmetic product, brand name, store envi...