Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]

• Main Authors: Saadun, Saadiah @ Juliana, Ma’amor, Hairunnisa, Ghazali, Ayu Rohaidah, Achim, Nur' Ain, Munir, Ros Intan Saffinaz
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2013
• Subjects: Communication. Mass media
• Online Access: https://ir.uitm.edu.my/id/eprint/77756/1/77756.pdf; https://ir.uitm.edu.my/id/eprint/77756/

Cigarette related illness keep rising although massive campaigns on the said have been carried out. Previous marketing largely focus on methods for smokers to smoking free however Its attention is given on the passive smokers that refers to non-smokers but forcedly inhale the smoke. This can be observed strategies introduced by local governments that all links to the bad of smoking. However unfortunately, it is not known how much of an effect they really have on smokers given Iess data are available to proof its effectiveness. Perhaps responsible parties' overlook that exposure to second-hand smoke remains one of the world's most critical environmental health hazards, in fact more harmful than all other indoor-air containments. Therefore, this project will introduce a marketing kit to redirect the marketing effort in educating passive smokers to free themselves from second-hand smoking. This marketing kit will initiate proactive and innovative strategy to promote new technique pertaining to second hand smoke control. It is hoped that this marketing strategy is uses related agencies to increase the awareness among second hand smokers about the issue as well as to change the actual behaviors of passive smoking towards second hand smoke.