Shoppers satisfaction and revisit intention based on attributes of shopping experiences / Khairul Afifah Mohd Kamaluddin, Shahrul Nizam Ismail and Shamimi Mohd Isa

• Main Authors: Mohd Kamaluddin, Khairul Afifah, Ismail, Shahrul Nizam, Mohd Isa, Shamimi
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/77092/1/77092.pdf; https://ir.uitm.edu.my/id/eprint/77092/

The study purpose is to identify the Tourists Shopping Satisfaction Based on Shopper Attributes and Shopping Experiences in Malacca. It is compulsory to know the factors that influence tourist’s satisfaction to do shopping activities in Malacca. For this study, the researcher chooses three determina...