Service quality and customer satisfaction towards public transportation in Kota Samarahan / Federick Romzy and Mashanisa Alim

• Main Authors: Romzy, Frederick, Alim, Mashanisa
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Transportation (General works). Communication and traffic; Consumer satisfaction; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/76317/1/76317.pdf; https://ir.uitm.edu.my/id/eprint/76317/

The study is focus on the service quality and customer satisfaction towards public transportation in Kota Samarahan. The research will focus on two perspective which are service quality and customer satisfaction. In this chapter will highlight few section. First section 1.2 will highlight about the background of the study, 1.3 will focus on the research objectives, and 1.4 will focus on the research problem. The other section from 1.5 will focusing on significant of study, 1.6 highlight on the scope of study, 1.7 and 1.8 will mentioned about research questions and research hypotheses. Section 1.9 will discussed on definition of terms and section 1.10 will cover chapter summary.