ADM352: Introduction to Strategic Management / Faculty of Administrative Science & Policy Studies

• Main Author: UiTM, Faculty of Administrative Science & Policy Studies
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM) 2018
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/76294/1/76294.pdf; https://ir.uitm.edu.my/id/eprint/76294/; https://aims.uitm.edu.my/

This is an introductory course on strategic management. Students will be exposed to key concepts, principles and theories in business strategies. It will cover the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and internal analysis, applying SWOT and differentiating among the three levels of strategy (functional, business, corporate). Implementation components include governance, ethics, organisational structure, control systems and culture. Evaluation involves monitoring the execution of strategy to determine the extent strategic goals are being achieved and the degree competitive advantage is being created and sustained.