ADM352 - Introduction to Strategic Management / Faculty of Administrative Science & Policy Studies

This is an introductory course on strategic management. Students will be exposed to key concepts, principles and theories in business strategies. It will cover the various components of strategy formulation, implementation and evaluation. Formulation components include conducting an external and int...

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Bibliographic Details
Main Author: UiTM, Faculty of Administrative Science & Policy Studies
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM) 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75466/1/75466.pdf
https://ir.uitm.edu.my/id/eprint/75466/
https://aims.uitm.edu.my/
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