Investigating the roles of destination image and place attachment in determining residents’ pro-tourism behaviour in Kuching City / Sherrymina Kichin

• Main Author: Kichin, Sherrymina
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Travel and state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/76017/1/76017.pdf; https://ir.uitm.edu.my/id/eprint/76017/

In today’s competitive environment, many tourism businesses focus on effective branding as a part of their destination marketing strategy. As such, destination image is acknowledged as a powerful tool for tourism and as an important indicator to increase flow of tourists to a destination. Nonetheles...