A study on consumers awareness and knowledge of nutritional labeling in Universiti Malaysia Sabah, Kota Kinabalu, Sabah / Christine Julius

• Main Author: Julius, Christine
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/75896/1/75896.pdf; https://ir.uitm.edu.my/id/eprint/75896/

The main purpose of this research paper is to know the consumers' awareness and knowledge of nutritional labelling in UMS, Kota Kinabalu, Sabah. What is their level of knowledge and awareness towards nutritional labelling? This study is conducted for the benefit of the food manufacturer, since...