ABR796: Applied Business Research (Presentation) / Arshad Ayub Graduate Business School

• Main Author: UiTM, Arshad Ayub Graduate Business School
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM) 2017
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/75476/1/75476.pdf; https://ir.uitm.edu.my/id/eprint/75476/; https://aims.uitm.edu.my/

This course will provide a platform in understanding the role of BUSINESS research in shaping decision. This specialized course covers topics such as the nature of research, business problem, research design, theoretical framework, scales and measurement , questionnaire design, sampling design and p...