ABR797: Applied Business Research - MIBF I / Arshad Ayub Graduate Business School

This course will provide a platform in understanding the role of BUSINESS research in shaping decision. This specialized course covers topics such as the nature of research, business problem, research design, theoretical framework, scales and measurement , questionnaire design, sampling design and p...

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Bibliographic Details
Main Author: UiTM, Arshad Ayub Graduate Business School
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM) 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75478/1/75478.pdf
https://ir.uitm.edu.my/id/eprint/75478/
https://aims.uitm.edu.my/
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