ADS402 - Social Marketing / Faculty of Administrative Science & Policy Studies

This course is designed to provide students with a general understanding to the discipline of social marketing. The course provides an acquaintance with basic concepts and techniques social marketer would use to sketch a step-by-step social marketing process so that can be used for a cause in the ar...

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Bibliographic Details
Main Author: UiTM, Faculty of Administrative Science & Policy Studies
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM)
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75422/1/75422.pdf
https://ir.uitm.edu.my/id/eprint/75422/
https://aims.uitm.edu.my/
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