ADS402 : Social marketing / Faculty of Administrative Science & Policy Studies
This course is designed to provide students with a general understanding to the discipline of social marketing. The course provides an acquaintance with basic concepts and techniques social marketer would use to sketch a step-by-step social marketing process so that can be used for a cause in the ar...
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Format: | Teaching Resource |
Language: | English |
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Online Access: | https://ir.uitm.edu.my/id/eprint/77444/1/77444.pdf https://ir.uitm.edu.my/id/eprint/77444/ |
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