The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup

This project paper titled “The Effect of e-WOM on Customer Purchase Intention” is undertaken in the Bandaraya Kuching Town Land area. 361 respondents have involved in this survey which was conducted for three weeks and the data from the questionnaires were analyzed and computed. The purpose of this...

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Main Author: Md Yusup, Sari Nong Wahayu
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/75265/1/75265.pdf
https://ir.uitm.edu.my/id/eprint/75265/
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spelling my.uitm.ir.752652023-03-29T04:55:43Z https://ir.uitm.edu.my/id/eprint/75265/ The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup Md Yusup, Sari Nong Wahayu Business societies Customer services. Customer relations Social psychology This project paper titled “The Effect of e-WOM on Customer Purchase Intention” is undertaken in the Bandaraya Kuching Town Land area. 361 respondents have involved in this survey which was conducted for three weeks and the data from the questionnaires were analyzed and computed. The purpose of this study is to determine the elements of e-WOM that give impact on customer purchase intention. Four elements were tested which are relevance, accuracy, timeliness and comprehensiveness of e-WOM. From this research, accuracy is the most influencing elements in the e-WOM. This research also determines that there are significant relationship among the e-WOM’s element and customer purchase intention. The accuracy of e-WOM has the strongest relationship with customer purchase intention. Overall, this study provides a greater knowledge sharing in the subject of Consumer Behaviour whereby which element of e-WOM will actually give impact on the potential customer purchase intention. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/75265/1/75265.pdf The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business societies
Customer services. Customer relations
Social psychology
spellingShingle Business societies
Customer services. Customer relations
Social psychology
Md Yusup, Sari Nong Wahayu
The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
description This project paper titled “The Effect of e-WOM on Customer Purchase Intention” is undertaken in the Bandaraya Kuching Town Land area. 361 respondents have involved in this survey which was conducted for three weeks and the data from the questionnaires were analyzed and computed. The purpose of this study is to determine the elements of e-WOM that give impact on customer purchase intention. Four elements were tested which are relevance, accuracy, timeliness and comprehensiveness of e-WOM. From this research, accuracy is the most influencing elements in the e-WOM. This research also determines that there are significant relationship among the e-WOM’s element and customer purchase intention. The accuracy of e-WOM has the strongest relationship with customer purchase intention. Overall, this study provides a greater knowledge sharing in the subject of Consumer Behaviour whereby which element of e-WOM will actually give impact on the potential customer purchase intention.
format Student Project
author Md Yusup, Sari Nong Wahayu
author_facet Md Yusup, Sari Nong Wahayu
author_sort Md Yusup, Sari Nong Wahayu
title The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
title_short The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
title_full The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
title_fullStr The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
title_full_unstemmed The effect of E-WOM on customer purchase intention / Sari Nong Wahayu Md Yusup
title_sort effect of e-wom on customer purchase intention / sari nong wahayu md yusup
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/75265/1/75265.pdf
https://ir.uitm.edu.my/id/eprint/75265/
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score 13.209306