The study on effectiveness of marketing strategy of Telekom Sales and Services Sdn Bhd on Integrated Service Digital Network (ISDN) / Sagu Ak Unting

• Main Author: Unting, Sagu
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: H Social Sciences (General); Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/75055/1/75055.pdf; https://ir.uitm.edu.my/id/eprint/75055/

This research was carried out purely for academic purpose, to fulfill the partial requirements of UiTM Bachelor of Business Administration (Hon) three years programme. It attempts to explore the marketing strategies of TSSSB in marketing ISDN, one of the services offered by TELEKOM Malaysia. ISDN st...