A study on implementation of green marketing concept in marketing CNI products: a study in CNI Enterprise (M) Sdn Bhd / Hasnahwati Razali

• Main Author: Razali, Hasnahwati
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: H Social Sciences (General); Environmental aspects. Green marketing; Marketing; Product management; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/73714/1/73714.pdf; https://ir.uitm.edu.my/id/eprint/73714/

This research are focusing on the implementation of green marketing concept in the organization in order to create awareness among the consumers for quality of life today and future. Company increasingly focuses to improve the environmental concern by providing quality, satisfaction and loyalty as...