Determinants affecting choices of dining at hotel restaurants in Kuala Terengganu / Fatimah Abd Ghani … [et al.]

• Main Authors: Abd Ghani, Fatimah, Mohamad Zuki, Muhamad Syukri, Khaidir, Adieb Khuzairie, Ramli, Noorazlin, Hamid, Munirah
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Affection. Feeling. Emotion
• Online Access: https://ir.uitm.edu.my/id/eprint/81634/1/81634.pdf; https://ir.uitm.edu.my/id/eprint/81634/; https://www.mic3st.com/

Every hotel customer must undergo a selection phase before deciding the hotel restaurant they want to dine in. This study was conducted to identify the factors influencing customers' dining decisions at hotel restaurants. Only four hotels, specifically in Kuala Terengganu, were used to collect...