Factors affecting green purchasing behavior among UiTM Seremban 3 students / Asfaridun Midun and Esteriana Santih Nicholas

• Main Authors: Midun, Asfaridun, Nicholas, Esteriana Santih
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology; Environmentalism. Green movement; Negeri Sembilan
• Online Access: https://ir.uitm.edu.my/id/eprint/72983/1/72983.pdf; https://ir.uitm.edu.my/id/eprint/72983/

The objective of this study is to examine the factors that affect the green purchasing behavior among UiTM Seremban 3 students. The variables measured are social influence, price sensitivity, environmental attitude and concern, and environmental knowledge. The rise of environmental issues and a grow...