A study of product packaging in consumer purchasing decisions / Rozani Ibrahim

• Main Author: Ibrahim, Rozani
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Design; Product management; Marketing research. Marketing research companies. Sales forecasting; Labeling
• Online Access: https://ir.uitm.edu.my/id/eprint/72056/1/72056.pdf; https://ir.uitm.edu.my/id/eprint/72056/

Consumers, impulsive purchasers especially are tend to be attracted to the extrinsic cues and other factors with low-involvement situations in in-store purchasing decisions. It is believed that product with package standing out of the shelf affects the consumer decision process that sells the produc...