A study on factors affecting consumer involvement in Multilevel Marketing (MLM) business / Aida Natasha Suhaili

• Main Author: Suhaili, Aida Natasha
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: HF Commerce; Direct marketing. Multilevel marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/72042/1/72042.pdf; https://ir.uitm.edu.my/id/eprint/72042/

Multilevel Marketing (MLM) also is known as Network Marketing. There are a lot of great things to be said about starting an MLM Business. MLM Business can be involved by any types of consumers as long as you have an effort to do it. The purpose of this research is to investigate the factors or reason why consumers join Multilevel Marketing (MLM) Business. This study has focused on four variables which are Earn other income, Influences by others, Attractive Product and Trust the MLM Company. This research also identified whether consumers were really understand about this MLM business. Lack of knowledge will ruin your business in the future. This research was found that most of the respondents joined MLM business because they want to earn other Income to improve their standard of living. Most of them also agree that they were understood with the business that they joined. However, some of the respondents did not have enough information about the MLM business that they joined. This study may help the MLM Company to improve their business or products offered and attract more consumers to join MLM business.