The factor influencing purchase intention of axe body spray among male youths in Tambunan : a perspective from sexual advertisement / Ben Adner Basal Bullah Ganggal

• Main Author: Basal Bullah Ganggal, Ben Adner
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Young adults. Youth. Teenagers
• Online Access: https://ir.uitm.edu.my/id/eprint/72021/1/72021.pdf; https://ir.uitm.edu.my/id/eprint/72021/

The purpose of this particular research which is entitled "The Factor Influencing Purchase Intention of AXE Body Spray among Male Youths in Tambunan: A Perspective from Sexual Advertisement" is to investigate the relationship between purchase intention and the three main elements namely em...