A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar

The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categori...

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Main Author: Jaffar, Norisuwanah
Format: Student Project
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/71995/1/71995.pdf
https://ir.uitm.edu.my/id/eprint/71995/
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spelling my.uitm.ir.719952022-12-27T01:27:31Z https://ir.uitm.edu.my/id/eprint/71995/ A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar Jaffar, Norisuwanah Cost effectiveness Computer networks. Electronic information resources. Including the Internet Electronic commerce The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Freedman, argues that this is not surprising at all because, clothing sales has always been a top category in the catalogue channel, so naturally the Internet channel should be no exceptions. Although online apparel shopping continues to grow, there are problems why consumers hesitate to shop for clothing online. In this project, the main aim is to identify the factors that influence customer to purchase online. This dissertation includes a literature review giving background information of website design, customer service, reliability and also the trust on online website. Furthermore, evaluating the finished product whether aim has been achieved. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/71995/1/71995.pdf A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar. (2013) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Cost effectiveness
Computer networks. Electronic information resources. Including the Internet
Electronic commerce
spellingShingle Cost effectiveness
Computer networks. Electronic information resources. Including the Internet
Electronic commerce
Jaffar, Norisuwanah
A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
description The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Freedman, argues that this is not surprising at all because, clothing sales has always been a top category in the catalogue channel, so naturally the Internet channel should be no exceptions. Although online apparel shopping continues to grow, there are problems why consumers hesitate to shop for clothing online. In this project, the main aim is to identify the factors that influence customer to purchase online. This dissertation includes a literature review giving background information of website design, customer service, reliability and also the trust on online website. Furthermore, evaluating the finished product whether aim has been achieved.
format Student Project
author Jaffar, Norisuwanah
author_facet Jaffar, Norisuwanah
author_sort Jaffar, Norisuwanah
title A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
title_short A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
title_full A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
title_fullStr A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
title_full_unstemmed A study on online shopping purchase of goods : a case in Kota Kinabalu / Norisuwanah Jaffar
title_sort study on online shopping purchase of goods : a case in kota kinabalu / norisuwanah jaffar
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/71995/1/71995.pdf
https://ir.uitm.edu.my/id/eprint/71995/
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score 13.209306