Factors influencing societies perception towards offensive advertisement : the case study of University Teknologi MARA (UiTM) Sabah's student / Ag Sharil Ag Ali

• Main Author: Ag Ali, Ag Sharil
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Psychology
• Online Access: https://ir.uitm.edu.my/id/eprint/71940/1/71940.pdf; https://ir.uitm.edu.my/id/eprint/71940/

Offensive advertisement somehow is a rare term and not usually discussed by the public. However, this term is supposed to be understood by every individual as the knowledge and can be usefull in the future. Offensive advertisment usually happen among the society that is perceive as conservatives whe...