The perceptions of students in UiTM Negeri Sembilan Rembau Campus towards KFC Chizza advertisement / Mohd Faris Hafifi Abdul Halim

• Main Author: Abdul Halim, Mohd Faris Hafifi
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising; Advertising campaigns; Negeri Sembilan
• Online Access: http://ir.uitm.edu.my/id/eprint/36685/1/36685.PDF; http://ir.uitm.edu.my/id/eprint/36685/

It is to believe that advertising really can affect people's consuming behavior which the goal of this study is the relationship between the exposure of KFC Chizza advertisement and the perception among UiTM Rembau Campus students. 30 students helped the researcher completed this research by an...